Lady in Red by Svmi-e

I've been waiting for this day to wear this beautiful red cocktail dress from Svmi-e, pharmacy an Italian haute couture brand. Yesterday was the perfect occasion because it was the launch party of RenttheRunway.com's  (will post separately about this event) pop-up shop here in Houston.

If you're following me on Twitter and Facebook, you've probably seen my raves about them for the past couple of weeks and there really is a merit for doing so! 

If you will remember I also talked about their authentic leather purse, the quality of which is comparable to top and famous designer brands out there.

This cocktail dress, which is a part of their Fall/Winter Collections 2011, is nothing different from that. The quality of this dress is just top notch! Coming from someone who was raised up in a clothing business environment myself, the moment I touched the fabric and looked at the dress, I knew it's world class quality. I can assure you that!

Svmi-e was started back in 2006 by Daniele Macellari and they are committed to high quality in manufacturing, refined textiles, and attention to details and 100% made in Italy.

They have a boutique in Italy located at: C.So Umberto 1 ,175 Civitanova Marche ,62012 , (mc) Italy

For international customers, you may visit their ASOS Marketplace to purchase. You may also reach them via email to order and you can receive 20% discount using code SVMI-ELYNN3107, please let them know Lynne Gabriel sent you :).

I can't wait to have more Svmi-e dresses in my collection!
 

Svmi-e knows how to present their product!

I can't even describe how soft and exquisite this material is!

It was quite cold last night so I had to put on my Forever21 coat. Ha!

Red heels by Bamboo, purse by Olivia + Joy, grey stockings by Hanes.

Black and white pearl bracelet is a part of a set available at Shop My Styles